City of Sacramento Economic Gardening Program
The City is engaged in several strategic, capacity building efforts to invest in the effectiveness and future sustainability of local companies. Second-stage companies are the backbone of Sacramento’s economy and the definition of economic growth and prosperity. Focusing our efforts on these companies means strengthening the economy of the region and supporting the entrepreneurs who live among us.
What is Economic Gardening? It’s a “Grow your Own” entrepreneurial approach to Economic Development. It’s ideal for second-stage entrepreneurs because it focuses on critical strategic challenges they’re wrestling with - from developing new markets and refining business models to assessing competitive intelligence. It differs from the types of business assistance that are traditionally offered by consultants. By providing CEOs with action-oriented tools and information, economic gardening specialist point them to new opportunities they may never have thought of on their own. Selected companies will have access to a suite of high-end, high-speed development tools.
We will offer this program to a select group of companies. There will be two separate one-year seven-company cohorts. Companies will receive 36 hours of services from the team of the National Center for Economic Gardening. The best way to describe the national team is to compare them to a high-powered staff on loan to the CEO for a few weeks. The specialist team consists of seasoned researchers that leverage sophisticated corporate databases, GIS systems, SEO and Web marketing tools that provide the CEO with information, data and conclusions about key issues with which he/she is dealing.
The City of Sacramento will pay the $4,290 for the initial 36 hours of services provided by the National Center for Economic Gardening.
Once the company completes the 36 hours, They have the option to act on the findings in order to grow the business by addressing identified pain points. There are costs associated with growing any business. This is where the City is redefining the traditional Economic Gardening approach by offering a chance for the company to apply for a one-time grant program up to $50,000 to implement the recommendations companies receive from engaging the National Center for Economic Gardening specialist.
This program utilizes state of the art corporate tools in; Commercial Database Searching, deep web, GIS, Search Engine Optimization, Listening post (consumer chatter, signals of change), Network mapping (websites, LinkedIn, Twitter), web marketing and other social media.
To apply for this program. Your business must meet the following eligibility criteria:
Note: Retail, restaurant establishments do not qualify for this program.